Industrial Design plays a preeminent role in shaping the future of products.
Current Product Design is a complex field. It's no longer 'just' a question of developing beautiful and easy-to-use products for an offline (object) or online (screen) experience. The focus has expanded to the full customer journey. As Industrial Designers, we build relationships between people and devices. It goes way beyond look and feel, ergonomics, and how graphical interfaces are created. That's why Industrial Design plays a preeminent role in shaping the future of products, turning digital into physical.