A designer can open all perspectives and make a tangible synthesis of them. We can fast-forward into possible futures and help test drive new products, systems, and technology — invaluable in a time when we face so much uncertainty.
Wearables, and in particular smartwatches, may not solve every challenge in the retail environment. However, they are particularly effective at addressing issues that most new or existing solutions fail to answer.
Current Product Design is a complex field. It's no longer 'just' a question of developing beautiful and easy-to-use products for an offline (object) or online (screen) experience. The focus has expanded to the full customer journey. As Industrial Designers, we build relationships between people and devices. It goes way beyond look and feel, ergonomics, and how graphical interfaces are created. That's why Industrial Design plays a preeminent role in shaping the future of products, turning digital into physical.
Today, the challenge is not about generating yet another new or better idea to be more innovative. Our world is already overflowing with new concepts, technologies, and features. Instead, it’s about making sense of the opportunities that we already have in front of us and discovering new meaningful directions that help us imagine it forward.