Despite a wealth of ideas, do you still struggle to innovate your product and do it sustainably? Have you spent tons of money on arbitrary ideas only to get nothing back? You might have a problem with your innovation process.
✓ Grow your business
Innovate how you innovate
If you do, I can help.
Envision your opportunities
Give leaders the
confidence to pioneer.
confidence to pioneer.
I take clients through three phases using an agile innovation process and experiments to envision beautiful, sustainable, and profitable proposals for future growth.
01. Clarify direction
02. Create concepts
03. Craft proposal
To innovate your product, the biggest challenge is not to create another idea but to make sense of the new opportunities in front of you. As a first step, you need to develop one robust vision that is meaningful to your customers and your business.
Too often, companies skip this crucial first step on their innovation journey. To begin with a new vision that redefines the problems worth addressing. I work with stakeholders to identify a new direction for the product that is meaningful.
We generate new concepts that envision your new direction and define new product opportunities – attractive, sustainable, and profitable.
Most designers focus on how things look, but a complete product proposal must also work and feel right to succeed. My design, technology, and business background helps you take your product innovation to the next level – envisioning your future product.
my favorite people.
my favorite people.
I collaborate with progressive people and companies that are leaders in their field, including entrepreneurs, architects, photographers, interaction designers, technologists, fashion professionals, prototypers, and makers.
What they say...
"I'm truly happy to have been working with Henrik for many many years and see his ability to set creative and strategic direction, his passion and drive for quality in design work, from the very first idea to full implementation."
Managing Director, Kraftringen
"Henrik is always willing to take on a challenge, understanding the big picture, and at the same time be able to manage a team, keeping track of the details and achieving high quality on time."
Senior Design Manager, Sony Creative Center
"Henrik is a very focused and entrepreneurial designer. He has a fantastic attitude in that problems can and will be solved. He always challenges the norm and will find new methods when needed to reach top notch design quality."
General Manager, Sony Studio Nordic
"I have relied on Henrik many times in difficult situations and he has shown to be able to achieve excellent results every time. He has an amazing positive attitude and great presentation skills. He is a skilled manager and motivator and is appreciated by his peers, managers and employees! I will work with Henrik anytime anywhere!"
Michel Öste Sabouné
CEO Aventure AB
"Henrik is a tremendous example of a design leader who lives & breathes creativity in all its facets."
Head of Design, Motorsport FTW at PUMA
"Henrik is a great colleague who always brings out the best in other people, he has a good sense of humour and a great smile!"
"Henrik has an admirable ability to focus, work methodically and navigate smoothly and convincingly in large complicated projects. In addition to his professional skills as an industrial designer, Henrik possesses very good leadership qualities and is a compelling and inspiring speaker."
Senior Packaging Designer
"Henrik is a great manager yet an innovative designer, I learned a lot from him when I was working for Sony Ericsson as a freshman. Henrik is also good tutor and friend for a junior designer, very patient with rich knowledge."
Director of Sales & Marketing, Omuus Ltd.
meet your guide
Henrik Jensfelt Design
Henrik Jensfelt Design is a progressive industrial design studio working independently and with clients worldwide to create new opportunities through products, technology, fashion, and mobility.
I noticed a pattern from working with a broad spectrum of tech companies and startups on product innovation. Despite a wealth of ideas, most companies struggle to innovate – and do it sustainably. That's why my innovation process leads beyond ideas with a new and meaningful direction and takes inspiration from nature's proven strategies to envision new opportunities. As a result, I give leaders the confidence to pioneer beautiful, sustainable, and profitable products for future growth.
Why work with Henrik?
Lead innovation and design
20+ years of experience leading design and front-end innovation of products internationally — across brands, corporates, and consultancies. As Head of Design for Sony in China, my design team completed 13 projects within 18 months for a global market.
100+ products launched
A proven track record for designing and building innovative products. Completed a vast variety of design and innovation projects for global companies. Commercialized more than 100 products — Sony Ericsson K750i alone sold 15 million units in one year alone.
I'm not an agency
You work directly with me and I'm the only contact point you’ll ever have. I’ll never outsource your work. You'll get a dedicated expert in product innovation and design — who remains hands-on.
imagine it forward
How to get started?
We’ll start out by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if I'm the right guide for you.
If I think I can help you successfully innovate your product, I’ll put together a proposal which will serve as the playbook for getting you the results you deserve.
I'll take the guesswork out of clarifying your direction, creating concepts, and crafting your product proposal that gives you the confidence to pioneer.