Clarify today to
innovate tomorrow

I help progressive companies explore futures, chart the unexpected, and design opportunities into beautiful, sustainable products — that people love and make businesses grow.

Identify your opportunities

Boost your development

Grow your business

Identify your opportunities

Boost your development

Grow your business


Despite a wealth of ideas, do you still struggle to innovate and do it sustainably?

Have you spent a ton of money on arbitrary concepts only to get nothing back? To imagine it forward and succeed, you might need a new design direction or a different innovation approach.
If you do, I can help.
Envision your opportunities

Give you the
confidence to pioneer.

To weave successful human experiences into new and innovative products, I take clients through three phases using an agile innovation process and experiments.
As tangible results, my clients get their best opportunities transformed into bold, compelling product proposals — giving them the confidence to pioneer to grow their business.

01. Clarify direction

02. Explore concepts

03. Design proposal


Three-step process
to innovation.

To innovate your product, the biggest challenge is not to create another idea but to make sense of the opportunities in front of you.


Clarify direction

As a first step, we develop one robust vision — a new direction that is meaningful to your customers and your business.


Explore concepts

In the second step, we explore concepts of the new direction to understand and define your product opportunities — attractive, sustainable, and profitable.


Design proposal

In the third and final step, we transform your best product opportunity into a bold, compelling proposal — giving you the confidence to pioneer to grow your business.

Co-creating futures
with my favorite people.

I collaborate big and small. From global brands to local start-ups and progressive people that are leaders in their field, including entrepreneurs, architects, photographers, interaction designers, technologists, fashion professionals, prototypers, and makers.

What they say...

How we can work together...

Need a quick creative boost for your team? I can create a custom-tailored workshop around a specific category or topic to work through with your teams. Workshops are typically 2-3 days in length, require a week of prep, and a follow-up week to document all of the outputs.
An exclusive design process allows me to collaboratively create the right approach for your specific project whether that is in product design, design strategy, creative direction, or all of the above. I'll make sure that the outcome includes what you need.
Sometimes I get into a consistent workflow with a partner where I'm consulting often and regularly across a broad range of projects. In this scenario a creative retainer allows us both to keep it fast and loose so we can have the maximum impact and agility.

The type of work I do...

Smart Home & Appliances
Consumer Electronics
Mobile & Computing
Health & Wellness
Digital Transformation
Commercial Equipment
Service Experiences
Living Spaces
meet your guide

smarter products.

Henrik Jensfelt Design

Henrik Jensfelt Design is a progressive industrial design studio working independently and with clients worldwide to create new opportunities through products, technology, fashion, and mobility.
I noticed a pattern from working with a broad spectrum of tech companies and startups on product innovation. Despite a wealth of ideas, most companies struggle to innovate – and do it sustainably.
That's why my innovation process leads beyond ideas with a new and meaningful direction. And I often take inspiration from nature's proven strategies to envision new opportunities. As a result, I give leaders the confidence to pioneer beautiful, sustainable, and profitable products for future growth.

Why work with Henrik?

Design leader in tech 
20+ years of experience leading design and innovation of tech products internationally — across brands, corporates, and consultancies. As Head of Design for Sony in China, my design team completed 13 projects within 18 months for a global market.
100+ products launched
A proven track record for designing and building innovative products. Completed a vast variety of design and innovation projects for global companies. Commercialized more than 100 products — Sony Ericsson K750i alone sold 15 million units in one year alone.
Not an ordinary agency
You work directly with me and I'm the only contact point you’ll ever have. I’ll never outsource your work. You'll get a dedicated expert in product innovation and design — who remains hands-on.
imagine it forward

Ready to get started?


Exploratory Call

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We’ll start out by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if I'm the right guide for you.


Custom Proposal

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If I think I can help you successfully innovate your product, I’ll put together a proposal which will serve as the playbook for getting you the results you deserve.


Get Results

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I'll take the guesswork out of clarifying your direction, creating concepts, and crafting your product proposal that gives you the confidence to pioneer.

Free download
to learn more.

Find out how you can innovate the way you innovate with my free downloadable guide.