imagine it forward

I help companies innovate meanings and weave new experiences into beautiful products we love.

Functional, Beautiful, Successful, Products 

I bring functional, beautiful, and successful products to life through a creative, customer-centric design process. By focusing on function, simplicity, quality, and character, I've achieved outstanding results for companies ranging from startups to multi-nationals.

20 years of experience designing for Growth 

As a recognized product designer leading design for Ericsson, Sony Ericsson, Sony, and most recently, Sigma Connectivity, I got a proven track record for designing and building innovative products and leading high-performing, multi-disciplinary teams internationally.

Design-Driven Innovation

Spearhead Sony's first design-driven innovation program to advance material, manufacturing, and design towards more value-led experience design. Design Lead for next-generation smartphones, headsets, speakers, robots, and wearables, and an array of radical visions for Sony.

Imagine it forward to deliver what's next

Extensive experience in commercial design projects creating a lasting impact. Challenge the ordinary and encourage innovation to bring new concepts to life. Designer of the first Sony Ericsson Cybershot™ and Sony Walkman™ phones — K750i sold 15 million units in one year alone.



DESIGN KNOW-HOW and Creative guts to Deliver what's next

I combine design expertise and creative guts with new technology and a deep understanding of human behavior to deliver what's next. From upstream conception to detailed design and implementation, I lead and teamwork fluently with engineers, marketers, and manufacturers to deliver innovative, useful products that customers will love.


If you and your team are serious about getting results, I'm here to help. My process is tailored to specifically address customer needs, manufacturing, and long-term product quality. Find out more by booking a time to chat. 
Front End Innovation
I help you envision and define what product to build and why. See the big picture more clearly, the details more sharply.
Product Design & Development
I design how your product looks, how it works, and how it feels. Clarify your vision and don’t stop until it’s realized.
Design Direction & Leadership
I unite world-class teams to design and launch your product. The right collaboration turn inertia into momentum.

"The challenge is making sense of what we already have in front of us."

Let's TALK
about your project
Phone: +46 722 44 00 88