Design-driven Innovation

What does IKEA, Nespresso, and Airbnb have in common?

They are all companies that use design as a driver for continuous innovation and growth. Design-driven companies become market leaders by focusing on delivering great experiences for their customers and building high-growth businesses around their brand experience. Any challenge, no matter how large, will benefit from a design-driven approach. It’s by far the most effective way to come to a conclusion quickly, without ending up spending months on a hunch that could be wrong.

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Henrik Jensfelt runs Design labs by Sigma Connectivity, a unique design house specialised in creation of better meanings in people’s lives, empowered by smart connected solutions.


Also published on Medium.