{"id":14213,"date":"2017-09-04T17:32:13","date_gmt":"2017-09-04T16:32:13","guid":{"rendered":"http:\/\/www.henrikjensfelt.com\/?p=14213"},"modified":"2021-09-09T08:29:46","modified_gmt":"2021-09-09T07:29:46","slug":"design-driven-innovation","status":"publish","type":"post","link":"https:\/\/www.henrikjensfelt.com\/sv\/design-driven-innovation\/","title":{"rendered":"Design-driven Innovation."},"content":{"rendered":"

What does IKEA, Nespresso, and Airbnb have in common?<\/strong><\/h3>\n

They are all companies that use design as a driver for continuous innovation and growth. Design-driven companies become market leaders\u00a0by focusing on delivering great experiences for their customers and building high-growth businesses around their brand experience.\u00a0Any challenge, no matter how large, will benefit from a\u00a0design-driven\u00a0approach. It\u2019s by far the most\u00a0effective way to come to a conclusion quickly, without ending up spending months on a hunch that could be wrong.<\/p>\n

________________________________<\/p>\n

Henrik Jensfelt<\/a> runs\u00a0Design labs by Sigma Connectivity<\/a>, a unique design house specialised in creation of better meanings in people\u2019s lives, empowered by smart connected solutions.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

What does IKEA, Nespresso, and Airbnb have in common? They are all companies that use design as a driver for continuous innovation and growth.<\/p>","protected":false},"author":1,"featured_media":14214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,45],"tags":[295,340],"class_list":["post-14213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-design","tag-design","tag-meanings"],"yoast_head":"\nDesign-driven innovation leads to higher growth in business<\/title>\n<meta name=\"description\" content=\"Design-driven companies become market leaders\u00a0by focusing on great experiences for their customers, building high-growth businesses\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.henrikjensfelt.com\/sv\/design-driven-innovation\/\" \/>\n<meta property=\"og:locale\" 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