{"id":14172,"date":"2017-05-03T12:00:11","date_gmt":"2017-05-03T11:00:11","guid":{"rendered":"http:\/\/www.henrikjensfelt.com\/?p=14172"},"modified":"2021-09-09T08:29:57","modified_gmt":"2021-09-09T07:29:57","slug":"people-buy-meanings-they-love","status":"publish","type":"post","link":"https:\/\/www.henrikjensfelt.com\/sv\/people-buy-meanings-they-love\/","title":{"rendered":"People buy meanings they love \u2013 not better products."},"content":{"rendered":"

Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.<\/strong><\/h3>\n

Meanings are like finely tuned signals when created with a clear intent. When left to chance, they’re just confusing interference. Form, material, color, function, context, and technology are all key components in design of meanings \u2013 ultimately shaping the experiences of your brand or product.<\/p>\n

________________________________<\/p>\n

Henrik Jensfelt<\/a> runs Design labs by Sigma Connectivity<\/a>, a unique design house specialised in creation of better meanings in people\u2019s lives, empowered by smart connected solutions.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

People buy meanings they love, not better products. Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.<\/p>","protected":false},"author":1,"featured_media":14181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,45],"tags":[295,340],"class_list":["post-14172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-design","tag-design","tag-meanings"],"yoast_head":"\nPeople buy meanings they love not better products<\/title>\n<meta name=\"description\" content=\"People buy meanings they love, not better products. Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.henrikjensfelt.com\/sv\/people-buy-meanings-they-love\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People buy meanings they love not better products\" \/>\n<meta property=\"og:description\" content=\"People buy meanings they love, not better products. Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.henrikjensfelt.com\/sv\/people-buy-meanings-they-love\/\" \/>\n<meta property=\"og:site_name\" content=\"Henrik Jensfelt Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/henrikjensfeltdesign\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-03T11:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-09T07:29:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.henrikjensfelt.com\/wp-content\/uploads\/2017\/08\/meanings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"993\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Henrik Jensfelt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@henrikjensfelt\" \/>\n<meta name=\"twitter:site\" content=\"@henrikjensfelt\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henrik Jensfelt\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/\"},\"author\":{\"name\":\"Henrik Jensfelt\",\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/#\\\/schema\\\/person\\\/3110697f6899de0d024d499651e88480\"},\"headline\":\"People buy meanings they love \u2013 not better products.\",\"datePublished\":\"2017-05-03T11:00:11+00:00\",\"dateModified\":\"2021-09-09T07:29:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/\"},\"wordCount\":105,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/meanings.jpg\",\"keywords\":[\"design\",\"meanings\"],\"articleSection\":[\"Business\",\"Design\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/\",\"url\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/\",\"name\":\"People buy meanings they love not better products\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/meanings.jpg\",\"datePublished\":\"2017-05-03T11:00:11+00:00\",\"dateModified\":\"2021-09-09T07:29:57+00:00\",\"description\":\"People buy meanings they love, not better products. Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/meanings.jpg\",\"contentUrl\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/meanings.jpg\",\"width\":2000,\"height\":993},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/people-buy-meanings-they-love\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"People buy meanings they love \u2013 not better products.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/#website\",\"url\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/\",\"name\":\"Henrik Jensfelt Design\",\"description\":\"Creating Things that Matter for People\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/#organization\",\"name\":\"Henrik Jensfelt\",\"url\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Henrik-Jensfelt-Profile_1008.png\",\"contentUrl\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Henrik-Jensfelt-Profile_1008.png\",\"width\":500,\"height\":500,\"caption\":\"Henrik Jensfelt\"},\"image\":{\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/henrikjensfeltdesign\",\"https:\\\/\\\/x.com\\\/henrikjensfelt\",\"https:\\\/\\\/www.instagram.com\\\/henrikjensfelt\\\/\",\"http:\\\/\\\/linkedin.com\\\/in\\\/henrikjensfelt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.henrikjensfelt.com\\\/#\\\/schema\\\/person\\\/3110697f6899de0d024d499651e88480\",\"name\":\"Henrik Jensfelt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc674906abba68e097580a257368283c1133088de6134916ba8f2a6a061ee491?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc674906abba68e097580a257368283c1133088de6134916ba8f2a6a061ee491?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc674906abba68e097580a257368283c1133088de6134916ba8f2a6a061ee491?s=96&d=mm&r=g\",\"caption\":\"Henrik Jensfelt\"},\"description\":\"Driven to understand what's next, navigate change, and help others do the same. 20+ years in creative leadership, helping forward brands and organizations innovate and design \u2013 the future of products with technology.\",\"sameAs\":[\"https:\\\/\\\/henrikjensfelt.com\",\"linkedin.com\\\/in\\\/henrikjensfelt\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"People buy meanings they love not better products","description":"People buy meanings they love, not better products. Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.henrikjensfelt.com\/sv\/people-buy-meanings-they-love\/","og_locale":"sv_SE","og_type":"article","og_title":"People buy meanings they love not better products","og_description":"People buy meanings they love, not better products. Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.","og_url":"https:\/\/www.henrikjensfelt.com\/sv\/people-buy-meanings-they-love\/","og_site_name":"Henrik Jensfelt Design","article_publisher":"https:\/\/www.facebook.com\/henrikjensfeltdesign","article_published_time":"2017-05-03T11:00:11+00:00","article_modified_time":"2021-09-09T07:29:57+00:00","og_image":[{"width":2000,"height":993,"url":"https:\/\/www.henrikjensfelt.com\/wp-content\/uploads\/2017\/08\/meanings.jpg","type":"image\/jpeg"}],"author":"Henrik Jensfelt","twitter_card":"summary_large_image","twitter_creator":"@henrikjensfelt","twitter_site":"@henrikjensfelt","twitter_misc":{"Skriven av":"Henrik Jensfelt"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/#article","isPartOf":{"@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/"},"author":{"name":"Henrik Jensfelt","@id":"https:\/\/www.henrikjensfelt.com\/#\/schema\/person\/3110697f6899de0d024d499651e88480"},"headline":"People buy meanings they love \u2013 not better products.","datePublished":"2017-05-03T11:00:11+00:00","dateModified":"2021-09-09T07:29:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/"},"wordCount":105,"commentCount":0,"publisher":{"@id":"https:\/\/www.henrikjensfelt.com\/#organization"},"image":{"@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/#primaryimage"},"thumbnailUrl":"https:\/\/www.henrikjensfelt.com\/wp-content\/uploads\/2017\/08\/meanings.jpg","keywords":["design","meanings"],"articleSection":["Business","Design"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/","url":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/","name":"People buy meanings they love not better products","isPartOf":{"@id":"https:\/\/www.henrikjensfelt.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/#primaryimage"},"image":{"@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/#primaryimage"},"thumbnailUrl":"https:\/\/www.henrikjensfelt.com\/wp-content\/uploads\/2017\/08\/meanings.jpg","datePublished":"2017-05-03T11:00:11+00:00","dateModified":"2021-09-09T07:29:57+00:00","description":"People buy meanings they love, not better products. Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.","breadcrumb":{"@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/#primaryimage","url":"https:\/\/www.henrikjensfelt.com\/wp-content\/uploads\/2017\/08\/meanings.jpg","contentUrl":"https:\/\/www.henrikjensfelt.com\/wp-content\/uploads\/2017\/08\/meanings.jpg","width":2000,"height":993},{"@type":"BreadcrumbList","@id":"https:\/\/www.henrikjensfelt.com\/people-buy-meanings-they-love\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.henrikjensfelt.com\/"},{"@type":"ListItem","position":2,"name":"People buy meanings they love \u2013 not better products."}]},{"@type":"WebSite","@id":"https:\/\/www.henrikjensfelt.com\/#website","url":"https:\/\/www.henrikjensfelt.com\/","name":"Henrik Jensfelt Design","description":"Creating Things that Matter for People","publisher":{"@id":"https:\/\/www.henrikjensfelt.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.henrikjensfelt.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/www.henrikjensfelt.com\/#organization","name":"Henrik Jensfelt","url":"https:\/\/www.henrikjensfelt.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/www.henrikjensfelt.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.henrikjensfelt.com\/wp-content\/uploads\/2020\/12\/Henrik-Jensfelt-Profile_1008.png","contentUrl":"https:\/\/www.henrikjensfelt.com\/wp-content\/uploads\/2020\/12\/Henrik-Jensfelt-Profile_1008.png","width":500,"height":500,"caption":"Henrik Jensfelt"},"image":{"@id":"https:\/\/www.henrikjensfelt.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/henrikjensfeltdesign","https:\/\/x.com\/henrikjensfelt","https:\/\/www.instagram.com\/henrikjensfelt\/","http:\/\/linkedin.com\/in\/henrikjensfelt\/"]},{"@type":"Person","@id":"https:\/\/www.henrikjensfelt.com\/#\/schema\/person\/3110697f6899de0d024d499651e88480","name":"Henrik Jensfelt","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/bc674906abba68e097580a257368283c1133088de6134916ba8f2a6a061ee491?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc674906abba68e097580a257368283c1133088de6134916ba8f2a6a061ee491?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc674906abba68e097580a257368283c1133088de6134916ba8f2a6a061ee491?s=96&d=mm&r=g","caption":"Henrik Jensfelt"},"description":"Driven to understand what's next, navigate change, and help others do the same. 20+ years in creative leadership, helping forward brands and organizations innovate and design \u2013 the future of products with technology.","sameAs":["https:\/\/henrikjensfelt.com","linkedin.com\/in\/henrikjensfelt\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/posts\/14172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/comments?post=14172"}],"version-history":[{"count":14,"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/posts\/14172\/revisions"}],"predecessor-version":[{"id":16010,"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/posts\/14172\/revisions\/16010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/media\/14181"}],"wp:attachment":[{"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/media?parent=14172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/categories?post=14172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.henrikjensfelt.com\/sv\/wp-json\/wp\/v2\/tags?post=14172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}