My mission is to help brands and businesses answer big questions with design about their future products and customer experience. I succeed when my client succeed. I've had the most significant wins working with teams who truly value creativity as a tangible business asset. Of course, they enjoy the recognition and awards our collaborations may bring. But first and foremost, winning for them is when their customers succeed. That is why my focus and creativity is always on the customer's experience.
My Client's Success is My Success
I've been fortunate to collaborate with some of the world's most admired and innovative companies.
SPEARHEAD Design FOR MOBILE Com
Managed and directed the industrial design of all Sony Ericsson high-end products; worked hands-on as senior designer on several award-winning products. Designed the top-selling models of all times - K750i (sold 15 million units in one year) and W800. Ten years before the smartwatch was born, I introduced wearable consumer electronics for Ericsson on CeBIT.
LEAD GLOBAL DESIGN AND INNOVATION
Appointed to lead the new Design Center in China, reporting to SVP Design and CEO in China. Built and developed a team from the ground up to deliver world-class product design for the global market. Brought back to Europe to direct the product design team in Sweden to deliver next-generation smartphones, headsets, speakers, robots, and wearables. Worked hands-on as a Senior Creative Designer for advanced studies and special projects.
Create New Experiences
Brought in to set up and pilot design and creative capabilities for Sigma Connectivity — an independent engineering & technology consultancy (with the know-how, resources, and experience similar to Apple and Samsung). Established a new design organization and injected a human-centric approach to research new opportunities and solve complex challenges for clients.
Speak & Coach Design
I speak at events and facilitate workshops to innovate and disrupt how companies design experiences that people will love.