what i do


I team up with bold brands, impact organizations, and cross-functional teams to rethink the limits of products. In collaboration, we turn new directions into concepts and finished solutions, that people will love.
Outcome-oriented design research and future scenarios for forward-thinking organizations.

Providing strategic direction of where you think you’re going, or maybe need to go. Creating innovation roadmaps, product portfolio matrix, and design language systems that can be used to guide your brand for years to come.
Product DESIGN
Even the best innovations fail if they are not brought to market the right way.

Creating everyday objects with technology, I help to design beautiful products that do more. By integrating new digital experiences, brands can enhance their products with intuitive and helpful services — enabling us to do more of what we love through the things we love.
Creative Direction 
Through genuine brand experiences, you create authentic engagement that turns into loyalty and revenue.

Consistency is one of the hallmarks of a great brand. I've designed dozens of product portfolios and brand experiences, immersive retail product experiences, and brand strategies so that brands create consistent messaging across all of their consumer touchpoints.
With deep experience in industrial design, from advanced product concepts through production detailing and manufacturing, I've brought 100's of successful, award-winning products to production in the IoT and smart connected product categories.
— Henrik Jensfelt
Henrik Jensfelt in action

How can we work together?

Every client has different needs and every project has different demands. A flexible approach to collaborative creativity allows me to match your parameters. These are three ways I typically engage with clients.
Need a quick creative boost for your team? I can create a custom-tailored workshop around a specific category or topic to work through with your teams. Workshops are typically 2-3 days in length, require a week of prep, and a follow-up week to document all of the outputs.
An exclusive design process allows me to collaboratively create the right approach for your specific project whether that is in product design, design strategy, creative direction, or all of the above. I'll make sure that the outcome includes what you need.
Sometimes I get into a consistent workflow with a partner where I'm consulting often and regularly across a broad range of projects. In this scenario a creative retainer allows us both to keep it fast and loose so we can have the maximum impact and agility.