about

Design and innovation leadership

I've built a designer and leadership career from mobile phone designer to design leader of smartphones and wearable consumer electronics; to creative director of smart connected solutions. Currently, I'm an executive consultant helping companies weave new digital experiences into the things we love.

SPEARHEAD Design FOR MOBILE Com

Managed and directed the industrial design of all Sony Ericsson high-end products; worked hands-on as senior designer on several award-winning products. Designed the top-selling models of all times - K750i (sold 15 million units in one year) and W800. Ten years before the smartwatch was born, I introduced wearable consumer electronics for Ericsson on CeBIT.

LEAD GLOBAL DESIGN AND INNOVATION

Appointed to lead the new Design Center in China, reporting to SVP Design and CEO in China. Built and developed a team from the ground up to deliver world-class product design for the global market. Brought back to Europe to direct the product design team in Sweden to deliver next-generation smartphones, headsets, speakers, robots, and wearables. Worked hands-on as a Senior Creative Designer for advanced studies and special projects.

Create New Experiences

Brought in to set up and pilot design and creative capabilities for Sigma Connectivity — an independent engineering & technology consultancy (with the know-how, resources, and experience similar to Apple and Samsung). Established a new design organization and injected a human-centric approach to research new opportunities and solve complex challenges for clients.

Speak & Coach Design

I speak at events and facilitate workshops to innovate and disrupt how companies design experiences that people will love.

Career

I've been fortunate to collaborate with some of the world's most admired and innovative companies.
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Design Awards

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Driven to understand what's next, I've gone deep and far in creating new and better human experiences in the convergence of software, hardware, and cloud. I navigate change, develop experimental futures, design new product/service experiences, and enhance brand values. All in collaboration with some of the world's most innovative organizations and cross-functional teams.

After completing my Master's in Industrial Design at Konstfack, Stockholm in 1995, I joined Ericsson Mobile Communications. Responsible for a new product category of accessories – Imageware.

Mobile phones got huge, to say the least, and I was on an exciting design journey, playing the 'premier league' of Ericsson vs Nokia. Designed and launched the first colored matched headphones and introduced Ericsson wearables at CeBIT ten years before the smartwatch was born.

I continued to design and lead the creation of mobile phones, smartphones, and android wear accessories for Sony Ericsson (later Sony Mobile) in Sweden and China. I designed the 1st Walkman™ and Cyber-shot™ phones – introducing digital imaging and music experience to over 100 million customers. All-in-all, more than 200 product launches on the global market, including setup and lead of the new Beijing UX Creative Design Center.

In 2015, I joined forces with the technology and engineering company Sigma Connectivity. With a strong shift in the technology landscape (buzzword IoT) and a crying need from companies to find or gain relevance with their customers in a smart connected world, I brought design competence to the company. Sigma Connectivity became the first-ever independent design house of connected solutions, capable of taking new ideas from strategy and creation to manufacturing and market launch, all under one roof.